The 1984 Election By Ronald Reagan - 1122 Words

The 1984 Election As the sun rose on the beautiful American Heartland the soft tone of a narrator quietly said that is was, â€Å"morning again in America† (Morgado). The ad’s soft subtle music would go on to describe the growing prosperous nation. Lines like, â€Å"more men and women will go to work than ever before in our country’s history† and â€Å"inflation is at half it was 4 years ago† (Morgado) the ad spoke of a booming country. The ad â€Å"Morning in America† echoes the overall message Ronald Reagan’s campaign attempted to create in the 1984 presidential election against Walter Mondale. The country under Reagan had dug itself out of high inflation, and the â€Å"malaise† era, and was back on track thanks to the leadership of our president. This message seemed to work, Reagan would go on to win a historical landslide against Walter Mondale, winning 525 electoral votes to Mondale’s 13 (Pomper 65). Mondale would only win his home state of Minnesota and the District of Columbia (Pomper 65). The purpose this paper is to examine the effect the economy played in securing Reagan’s reelection. To effectively discuss this the candidates, and main issues will be discussed before a analysis voter data will occur. Ronald Reagan was a former governor of California, a Hollywood Actor and now incumbent president. As governor of California he had championed conservative politics going to battle with the state’s Democrats whom controlled both houses of the legislature (Diggins 152). Reagan’sShow MoreRelatedThe Presidential Election Of 19841339 Words   |  6 Pages The United States presidential election of 1984 was the 50th quadrennial presidential election. It was held on Tuesday, November 6, 1984. The presidential race was between the incumbent Republican candidate, President Ronald Reagan, and former Vice President Democratic candidate, Walter Mondale. Reagan was helped in the election b y a strong economic recovery from the deep recession of 1981–1982. Reagan carried 49 of the 50 states, becoming only the second presidential candidate to do so after RichardRead MoreRonald Reagan1367 Words   |  6 PagesPresident Ronald Reagan Ronald Reagan was born on February 6, 1911 in Tampico, Illinois (Huckshorn 1). He was born in a small apartment above the Pitney General Store (Life Before 1). John Edward Reagan (his father) was a shoe salesman that was an alcoholic. The first time he saw his son he said, For such a little bit of a fat Dutchman, he makes a hell of a lot of noise, doesn t he (Life Before 1). This led to his nickname, Dutch. Reagan s father barely had a grade-school education, butRead MoreThe Legacy Of Ronald Wilson Reagan1247 Words   |  5 PagesRonald Wilson Reagan was born in Tampico, Illinois on February 6, 1911 to Nelle Wilson and John Edward Reagan. His father, also known as Jack Reagan, came from an Irish background, while his mother was a Scottish and English mix. Reagan had only one sibling, his brother, Neil Reagan. He attended a high school nearby what he considers his hometown, Dixon. At Dixon high school, he served as student body president and participated in football,basketball, track, and school plays. After graduating fromRead MoreRonald Reagan Essay894 Words   |  4 Pages Ronald Reagan was a very popular person before, during, and after his time of presidency. He went from a mere radio announcer, to the head of the United States of America. Ronald had defeated most of the world’s problems with Communism, improved the economy, and handled terrorist threats like a pro. Ronald quickly took America’s heart with his honorable deeds and doings. He was very famous by the time he became deceased. (Ronald Reagan Facts.) Ronald Reagan was born on the 6th of February, inRead MorePresident Ronald Reagan And President Reagan1351 Words   |  6 Pageshave to hand it to President Ronald Wilson Reagan, because the time he was in office he really pumped the country up, and did a tremendous job running it as well as helping in every way he could. Ronald Reagan was born on February 6, 1911, in Tampico, Illinois. Reagan passed away June 5, 2004, and was buried in Simi Valley, California. He graduated from Eureka College in 1932 with a â€Å"Bachelor s of Arts degree in social science and economics.†Before Mr. Reagan was president he was also an actorRead MoreEssay on Ronald Reagan1290 Words   |  6 PagesPresident Ronald Reagan Ronald Reagan was born on February 6, 1911 in Tampico, Illinois (Huckshorn 1). He was born in a small apartment above the Pitney General Store (Life Before 1). John Edward Reagan (his father) was a shoe salesman that was an alcoholic. The first time he saw his son he said, For such a little bit of a fat Dutchman, he makesRead MoreRonald Reagan Of The United States1583 Words   |  7 PagesRonald Reagan of the United States under the chairmanship from 1981 to 1989. Despite the fact that the country is facing serious economic and social problems, has been popular throughout most of the period when he was in office. During his presidency, he and his administration have worked continuously to build its image as a true American. Partly because of his image, the public ignored the rise in unemployment, wage cuts, the increase of people living in poverty, an increase in children born outsideRead MoreThe Legacy Of Abraham Lincoln813 Words   |  4 Pages you are going to learn a lot about five of the president that this country has had.The five presidents are Abraham. John Kennedy. Ronald Reagan George washignton Anytime before 1778 Lincolns dad wasn t born but, In 1778 Lincolns dad was born(Abraham,Lincoln). he was the 16th president and is on the penny. do you know him if not you will soon. he is Abraham Lincoln. he was born on febuary 12 in 1809. and in 1811 moved to a 230 acre farm in kentucky. and his brother tomas died in 1812. Three yearsRead MoreThe Great Communicator By Ronald Reagan1491 Words   |  6 PagesAs stated in an article from Newsmakers, Ronald Reagan was known as â€Å"the Great Communicator† because he was able to clearly speak to the public due to his unusual experiences before presidency (Newsmakers). Every president of the United States has a unique story, but Reagan possessed many remarkable characteristics. Today, many people recognize Reagan as a former president, but few know about the struggles he faced and his success before presidency; his political party transition, handling economicRead MoreRonald Wilson Reagan Took Office On January 20Th, 1981.1667 Words   |  7 PagesRonald Wilson Reagan took office on January 20th, 1981. Reagan served from 19 81 to 1989. He served two terms and was president from 1981- 1989. President Reagan defeated Jimmy Carter in the 1980 election and Walter Mondale in the 1984 election. He ran his first campaign mostly on President Carter s shortcomings and failures. His campaign slogan was, Are you better off than you were four years ago? His other slogan was, Lets make America great again. This clearly shows that his campaign strategy

Software Developers, Market Researchers and Financial Analysts Are Our Future

General idea of success in the past was choosing a future vocation carefully, going to a prestigious college, getting a stable job and then sticking to it for the majority of your life, relentlessly climbing up the career ladder and, probably, switching to a larger company a couple of times in the process. But we live in the information age – however trite this remark may sound by now, it is still true. This means that situation in the job market may change considerably in just a couple of years, and the world you meet graduating from college may be quite different from what the world was like when you applied for admission. This, in the long run, means that your current college degree shouldn’t define what you will do for the rest of your life. If you see a better venture, don’t be afraid to retrain and move over there. It is not unheard-of for social science grads to leap to accounting or something else. So, what is our future looking like right now, in terms of jobs? A well-respected tool to help you out here is the Hot Careers Report by University of California, San Diego Extension. As it has been for quite a while, software developers, computer network architects and marketing analysts head the list of the hottest jobs. And it is likely that this tendency is going to remain strong. After all, every year brings us new breakthroughs in the areas of big data, cloud computing, mobile devices and so on. The mobile market alone simply exploded over the last few years, creating enormous demand for new applications and, therefore, exceptional demand for new professionals in the area. However, digital world isn’t the only hot thing right now. Surprisingly for some (and all too expectedly for others) today we see a noticeable upsurge in demand for such professions as financial analysts and advisors, elementary school teachers, nurses, physical therapists, accountants, auditors and so on. The reason for it is all too simple. We have recently reached the stage at which massive population of Baby Boomers started to go into retirement. This, on the one hand, leads to decrease in pensions and, on the other hand, to growing demand in specialists who would help aging people prepare to their retirements and those already retired manage their finances and affairs in general. They demand healthcare as well, hence the demand for nurses and physical therapists. In addition to that, numerous representatives of some professions, like elementary school teachers, are retiring as well, which leads to growing demand for their services that isn’t going to be rectified for some years. In other words, professions dealing with all things digital are still leading the way – the area keeps expanding and demands more and more professionals. But it doesn’t mean that other walks of life are to be ignored – there are numerous ways of building excellent careers for those who are not inclined to this kind of work.

My Religion Essay - 684 Words

My Religion What religion am I? In my life, I have been told many things about my religion. My mother is a Roman Catholic, while my father is Jewish. I have learned about both religions, and I have tried to practice both as best I could, but I am now faced with the decision; which one am I? Christians believe that Jesus is both God and man, incarnation of God, and man -gives man two natures, physical and divined that they are united in one person. Thus the mystery of God becoming a human being, Jesus, and suffered and died, and Mary (Jesus mother) was the mother of God. God resolved himself to mankind in 3 ways, as God the father, God the sun and the Holy Spirit. From this we can see that Christianity is based on the†¦show more content†¦His or her life is structured from birth to death, through, the sacraments weekly worship, daily prayer and the promise of eternal life. Judaism is the complex expression of a religious community, a way of life as well as a set of basic beliefs and values, which is separated in patterns of action, social order, and culture as well as in religious statements and concepts. The ideal is to remember God in everything one does, through prayer and keeping the commandments. There are many spiritual practices that the Jewish people follow as a reminder of their faith and as a way to engage all the senses in awareness of God. Some of these scared practices include: circumcision, Sabbath, eating kosher foods, and Bar Mitzvah. Of all of the commandments in Judaism, the brit milah, is probably the one most universally observed. It is commonly referred to as a bris. Even the most seculars of Jews, who observe no other part of Judaism, almost always observe these laws. Boys are ritually circumcised when they are eight days old, to honor the seal of Gods commandment to Abraham. A person who is uncircumcised suffers the penalty of ka reit, spiritual elimination. Sabbath is the most important ritual observance in Judaism. It is primarily a day of rest and spiritual enrichment. The Jewish Sabbath runs from sunset Friday night to sunset Saturday night. Observant Jewish families begin the Sabbath eve with a special Friday night dinner. The woman of the house lights candles to bring inShow MoreRelatedMy Views On Religion And Religion945 Words   |  4 Pages Religion has always been a thought-provoking topic to me and learning about religions other than my own is important because we live in an amazingly diverse country and world. My knowledge as of the present day is limited, but I am eager to further expand my understanding and knowledge about my own religion while learning additional facts and characteristics about those with which I am less familiar. I am unquestionably open to finding out about religious experiences that are new to me. I haveRead MoreReligion in My Life1122 Words   |  5 Pages Religion is everywhere, even if we don’t notice it. Some common elements of religion include group activities, morals, actions, and rituals. It may not seem like it, but those factors in religion are involved in our everyday life, including mine. After learning more about religion, I am starting to realize how much it actually affects me daily. When it comes to group activities, I tend to get involved in them at school. Every now and then one of my professors assign me into a group in orderRead MoreMy Views On Religion And Beliefs983 Words   |  4 Pagesthe time to ask about his religion/beliefs prior to this project. I am a non-practicing, non-religious person. I spent a morning talking to Stanley. He identifies as a non-denominational Christian. He not only has strong religious beliefs, he is a pastor in the community. He often spends his free time going to church, home calls and to the hospital to pray and help those in need with religious counseling. He is highly dedicated to his beliefs. As he responded to my questions to further understandRead MoreMy Religion Does Not Control Me1175 Words   |  5 PagesMy religion does not control me. The authors E.L. Doctorow, Rushdie, and Paul who wrote in part of Corinthian all have written that debate against one another. Doctorow is an American author is well known for historical writing and wrote about how America is not full of infidels. Rushdie is an atheist who had a bounty on his head from the Islamic state for years; he is known for his writing against religion. Paul wrote the first epistle of Corinthian, which was directed towards the , â€Å"the churchRead MoreMy Religion Is Islam And Because Of Islam988 Words   |  4 PagesMy religion is Islam and because of Islam I have certain beliefs and bias in the religion. And it also effects my interpersonal communication. Some of the beliefs are listed such as arrange marriages, living a life with a family, praying, respecting the elders, giving importance to the poor people and orphans, clothing for women and men. I live in a country of Pakistan. And we have an Islamic religion. We usually do arrange marriages. The marriage happened in the presence of the elders. They fixRead MoreWorldview : My Concept Of Religion Within My Worldview1458 Words   |  6 PagesWorldview What is my worldview? What is my concept of religion within my worldview? I have had a long journey of growth and of struggle in my desire to find God. Starting from a young age, I had many questions concerning God and how involved he was in my life from a Protestant Christian perspective, to having what I would call a personal experience of the love of God as a child, which put me on the path to look for him. Just when I think I had God figured out, it’s as if my worldview got flippedRead MoreMy Understanding Of Theology, Faith, And Religion Essay1451 Words   |  6 Pageshuman, why we have evil in this world, and most of all, I learned how to think for myself outside of the Church. In the beginning of the semester, my understanding of theology, faith, and religion together were words that are interchangeable with one another. I understood what faith was and that it is a belief and trust in God. Later, I found that religion is much different than a total trust and belief in God. I found out in the beginning of the semester that many people around the world have faithRead MoreGod And Religion Shaped My Life2218 Words   |  9 PagesTo fully understand how God and religion have shaped my life, you would need to understand a little bit more about me and my past. My parents divorced when I was two and my mom remarried by the time I was 3, my ex-step dad’s family went to a local Christian Church and for the most part I really enjoyed their services, we went every Sunday, participated in other Church activities and attended Church camp in the summers and as a family we worshiped the Lord, and as a family, we lived our life throughRead MoreReligion Is A Big Part Of My Family999 Words   |  4 PagesReligion has always been a big part of my family. I was raised in a pretty strict catholic home. Going to church every Sunday, needing to learn all the prayers, doing my first communion, and then doing my confirmation. As I started to get older I started h aving more of an open mind towards things, especially religion. All you have to do is look on the news and you can see all the evil in the world. Terrorist attacks, kids getting shot down by cops, and school shootings. How can someone be so evilRead MoreIslam, A Religion That Changed Society And Struggling With My Perception Of Sexuality Essay953 Words   |  4 PagesIslam, a religion that dates back to over 1600 years ago, is considered to be one of the fastest growing religions in the world. It is one of the few Abrahamic religions alongside Judaism and Christianity. Abrahamic religions have similar foundations, and conservative teachings in regards to sexuality. For instance, premarital sex is prohibited. Chastity and purity are highly valued in the Muslim community. I will be discussing my experiences, perspectives, and beliefs as being a Muslim woman in

Standardized Tests Essay - 1290 Words

Teachers spend time on the memorization of specific words that will be on the state test, not vocabulary building exercises. Educators have pep rallies that take educational time away from lesson plans and teaching in order to have the students learn cheers expressing how well they are going to do on the state test. Excess teacher and administration time is spent figuring out game plans, but not for teaching students, rather for figuring out how to increase test scores. Meanwhile, when students are truly excited about exploring a topic in depth, they are shut down because there is no time to learn, only time to memorize items that might be on these tests. Standardized tests waste classroom time and do not accurately measure†¦show more content†¦Many high school students do not even take these tests seriously because many of them are at the same intellectual level as adults and realize that the tests are flawed. Still, they might not consider that these flawed tests might lessen their chances of getting into college. Certainly, one could envision a system of standardized tests where learning is at the center. These tests are biased and prefer certain groups over others, making them unfair and denying equal opportunity for education. Minority and low income students are affected far more than middle-class, majority students. In fact, if the government persists in making a students graduation rest on a single test, the result over the next few years could be a scenario that might be â€Å"described as an educational ethnic cleansing† (Kohn, 2000). It is unfair to base a schools funding on these tests when clearly any underperforming schools would benefit greater from an increase of resources as opposed to schools that perform at a higher level. Every year 1.2 million students fail to graduate from high school based on their test scores and therefore, cost the Nation more than $3.1 million in lost wages, taxes, and productivity over their lifetimes (Congress, 2011). It has taken some time for educators and parents to realize that the idiom of standards is turning schools into test-prep centers, effectively undermining enthusiasm for learning and teaching.Show MoreRelatedStandardized Tests Are Not A Fair1709 Words   |  7 PagesEssay One Standardized tests have been around for a very long time, and they are probably going to be around for a long time to come. Testing students does provide information about a school district, student, and teacher, but it is definitely not the entire picture. Everyone would probably agree that the results of one test would not be a fair evaluation of the student. In order to fairly evaluate a student, grades, tests scores, and progress should all be considered. Teachers should be evaluatedRead MoreStandardized Tests And Its Adequacy993 Words   |  4 PagesThe debate on standardized tests and its adequacy in testing a student’s knowledge about a subject has been going on for many years. Tests, in general, has been around for centuries and without them there would not be progress and no gleams of progress. Students ranging from elementary school to high school have experienced standardized testing. Teachers, educators, and parents are also involved in the students’ l ives, which revolves around the tests, one way or another. There are many views on standardizedRead MoreEssay on Standardized Test636 Words   |  3 PagesStandardized Test Standardized test have been a means measuring student performance. Some important questions that always come up regarding standardized test are what are the tests really measuring? Are they measuring a person’s intelligence? Their ability to perform well on standardized tests? Or just some random quantity of the person’s IQ? When examining the issues around which these tests are given and the content of the tests themselves, it becomes apparent that however useful theRead MoreStandardized Testing : Standardized Tests1186 Words   |  5 Pages Standardized Testing Impact Standardized testing is known to improve students’ education, but is it really needed in school? Standardized testing determines whether a student is prepared for the next grade based on their test scores. While some students do great on their test others struggle a lot. Not all students are good test takers; majority of the students do good in school but struggle when it comes down to testing. While many agree that standardized testing helps improve studentsRead MoreStandardized Tests : Standardized Testing963 Words   |  4 Pages Bob Botkin ENC 1101-095 13 Oct 2015 Standardized Testing in Florida In recent years Florida’s standardized testing program has taken a turn for the worst. After doing away with the FCAT (Florida Comprehensive Assessment Test) the debate has only grown due to flood of new tests being created such as the Florida Standards Assessment (FSA) or End of Course Exam (EOC). These tests are administered to test students’ abilities at the end of the school year. In spring of 2015, with only two monthsRead MoreEssay Standardized Tests855 Words   |  4 Pages Do standardized tests destroy schools and fail prepare students for the real world? Our teacher’s spend time on memorization of specific words that will be on the state test, not vocabulary building exercises. They have pep rallies and time spent away from lesson plans to learning cheers on how the students are going to do well on the test. Excess teacher and administration time is spent figuring out game plans, not for teaching students, but for figuring out how to increase te st scores. MeanwhileRead MoreStandardized Tests Are Not A Success1347 Words   |  6 PagesStandardized Tests are Not a Success Standardized testing has been ruling over the lives of students, making or breaking them in their education without fair judgement. Tests like the SAT and the ACT count for way too much when applying to colleges, which in turn limits the student s capabilities to thrive in an environment that would benefit them. There are many problems within a standardized test that deems them to be unreliable as a true test of knowledge. Although designed to test groups ofRead MoreStandardized Test are Worthless782 Words   |  3 Pagesridiculous test? If you ask me, I’d say â€Å"heck no†! While researching text I’ve gotten to the conclusion that standardized test should be eliminated from school districts. Due to the voluminous amount of statistical data and research, there is no doubt-standardized tests should no longer be continued, but however, should be taken out and discontinued, while being removed forever and ever. To begin with, the teacher’s goal is to prepare well their students to pass the standardized test givenRead MoreStandardized Testing Should Be Standardized Tests1329 Words   |  6 PagesPretty much everybody in this generation has taken a standardized test in some level of schooling. A standardized test is defined as a â€Å"test that requires all test takers to answer the same questions, or a selection of questions from a common bank of questions, in the same way, and that is scored in a standard or consistent manner, which makes it possible to compare the relative performance of individual students or groups of students† (â€Å"Standardized Test Definition†). There is lots of debate around theRead MoreStandardized Testing Vs. Standardized Tests1796 Words   |  8 Pagesstakes evaluation. Firstly, one very controversial topic in America: Standardized testing. There are two most common cons associated with standardized tests. Firstly, standardized tests are not essential. Secondly, hypothetically speaking if standardized testing were a resourceful scale to weigh a student’s appropriate academic level, the costs correlated with these tests is too pricey. When you really break it down Standardized tests are inefficient because they rarely show information we aren’t already

Airtel Marketing Strategy Free Essays

Integrated Marketing Communications Group-8, Sec-C Ajit, Anuj, Prateek, Rohit, Vaibhav AIRTEL: Evolution ? ? ? ? Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia, Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL ? 4P’s ? Product: Airtel is the fifth largest telecom operator in the world with about 230. 8 million subscribers across 19 countries ? It provides mobile, fixed telephony as well as broadband and subscription television services Airtel won 3G licenses in 13 telecom circles of India ? Product differentiation is limited so main USP is uninterrupted services and troubleshooting support ? ? Price: Price in the telecomm industry are close to similar, hence main focus is on customized payment plans ? User is free to choose between plans which favor cheaper SMS? s or calls ? Pay-per-second of usage v/s Pay-pe r-minute of usage is the latest attraction ? 4P+2P+3P for AIRTEL ? 4P’s ? Promotion: ? Promotions are usually in multiple formats as discussed further in slides Main focus is connectivity, customized plans as well as dependable network ? Place: ? Airtel has separate plans for each of the regions ? Rural customers get more support and focus is on basic services ? Urban customers are main targets for value added services and accordingly Airtel designs its product offerings and communication plans 4P+2P+3P for AIRTEL ? 2P’s ? People: ? Involvement of people with Airtel has increased with campaigns like â€Å"har ek dost zaroori hota hai† ? Final offerings are also highly customized to friend group discounts and so on ? Pack Design: Pack design is kept red to re-inforce Airtel Brand ? Description of Plans is also evident 4P+2P+3P for AIRTEL ? 3P’s ? Peer -to-peer: ? High rate of communication to increase peer-to-peer interaction and reviews especially in rece nt stages ? Personalization: ? Personalization is constantly on rise especially with value- added-services ? Participation: ? Airtel has tried to conduct contest every now and then to maximize customer participation but due to high brand clutter it is difficult Media Vehicles ? ? ? ? ? ? Above the line Advertising ? Television ? Radio Print Media ? Out-of-home ? Cinema Below the line Advertising ? Trade Scheme ? Consumer offer ? In-shop and shop-front activities Direct Marketing Events Buzz Digital Communication Ad Agencies ? Creative Agency- JWT India ? ? ? ? Airtel ended its 15-year-long relationship with creative agency, Rediffusion – YR on Aug, 2010. Rediffusion has handled the brand since its inception in 1995 The Airtel account is worth Rs 400 crore in terms of ad spends This also led to change in their logo Madison Media handles ? ? The media duties for Airtel for more than five years now It also handles out-of-home and digital for the brand too Airtel TV Commercials TV Ad Campaigns by Airtel ? â€Å"Har ek friend zaroori hota hai† ? Purpose: ? The commercial for Airtel aims to make the brand trendier for the youth, while attempting not to alienate its older target audience set ? To position Airtel as a brand that embodies friendship, and helps all sorts of friends connect with one another ? TV Advertisement analysis: ? The commercial depicts different kinds of friends one has, and how the presence of each one is necessary in some way or the other ? A jingle penned by film lyricist Amitabh Bhattacharya, makes use of ‘Hinglish’ and popular youth lingo, and has the story of different categories of friends, such as the one who wakes one up during the wee hours for help, or another who may give you company during your financial crunch days ? The jingle ends with ‘Har ek friend zaroori hota hai’, and with the message that Airtel keeps one connected to their friends TV Ad campaigns by Airtel ? ? ? ? ? ? ? â€Å"Dil jo chaahe paas laaye† â€Å"Baat karne se hi baat banti hai† â€Å"Do airtel bajenge to tarakki main char chand lag jaenge† â€Å"Dil jo chahe pass laye† Kuch bandhan atoot hote hain, jaise Airtel ka network† â€Å"Airtel internet 3G par† â€Å"Express yourself † †Har ek friend zaroori hota hai† Ad â€Å"Do airtel bajenge to tarakki main char chand lag jaengeâ€Å" Ad â€Å"Dil jo chahe pass laye† Ad ATL-TV ? ? ? It creates Pervas iveness, allows Airtel to be in the eyes of the audience all the time Even though the audience is not obligated to pay heed to the advertisements, the high creativity quotient of the Airtel Ads makes it virtually impossible for the audience to turn a blind eye to them The Ads are very high on the use of imagery and music ATL-TV ? ? ? The genius of the Oscar winning music director A. We will write a custom essay sample on Airtel Marketing Strategy or any similar topic only for you Order Now R. Rahman is the man behind the catchy tune Airtel advertises more on its brand and its values than its products and services Most ads just establish the value and beliefs of Airtel than establishing its services like mobile, telephone, or broadband ATL-TV ? ? The likes of Sachin Tendulkar, Shah Rukh Khan, Saif Ali Khan, Kareena Kapoor, Vidya Balan, A R Rahman have all been brand ambassadors of Airtel at some point or the other One of the key reasons for the lasting impact of the Airtel ads is the reinvention of the content displayed TV (Sponsorship) ? ? Leading sponsor of Kaun Banega Crorepati Airtel subscribers were given a special chance to directly enter KBC ? Participation to the show was only restricted to the Airtel subscribers and BSNL/MTNL landline users for the first couple of seasons. Sponsor of Indian Idol ? Airtel subscribers got an exclusive chance to enter the show TV (Sponsorship) ? ? BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013 On 9 May 2009, Airtel signed a major deal with Manchester United Football Club TV (Sponsorship) ? ? In 2009, Airtel had signed a three-year deal orth Rs 150 crore with official tournament broadcaster ESPN Star Sports for the title sponsorship of the T20 league. Airtel signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season Print Media Radio ? Bharti Airtel is among the top two advertiser on radio in India (1% share) ? Promotional ads released by Airtel on radio: ? ? ? ? ? ? ? ? Mobile recharge Score kya hua? Aaj ka kya plan hai? EMI Airtel World Cup Pack Airtel happy Recharge Airtel Minimum Recharge Marathon Airtel – radio ad jingle Consumer Sales Promotions ? ? ? ? ? â€Å"Friendz† pre-paid plan for youth Ladies Special† plan â€Å"Seniors plan† for discounts to senior citizens Executive Corporate Plans â€Å"Family Celebrations offer† – Sp ecial discounts in Call rates SMS services Promotional Campaigns ? ? ? ? ? ? ? Airtel Jai Hind AD Campaign Leadership campaign Quality Time Campaign Magic Dalo Say Hello Launch campaign Magic Hai to Mumkin Hai campaign Call Karo Sona Jeeto campaign Promotions: Health Campaigns ? ? ? ? Airtel and Wockhardt hospitals together launched a â€Å"Good Health† campaign to mark World Health Day on April 7 Comprised two health check-ups at discount of 75% Post-paid subscribers of Airtel could avail the Wockhardt master health check up at Rs 799 against a original cost of Rs 3200 Also available as part of the campaign was the Wockhardt Heart Check at Rs 499, aginst Rs 2400 Grameen Mobile Puratchi: Rural Markets ? ? ? This scheme was for more than 45 lakh society members of IKSCL (IFFCO Kisan Sanchar Coopreative ltd) Farmers had five free Value Added Services under this scheme. The farmers had five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, rural health initiatives on a daily basis The pack for farmers ranged between Rs 1299 and Rs 4000 along with the mobile phone. Direct Marketing ? Direct marketing techniques used: ? Email Marketing ? Display Ads, Social Media sites ? Location based marketing tools, QR Codes ? Telemarketing to customers Events (1/2) ? To reach their target audiences, Airtel has sponsored various TV programmes like ? Big Boss ? Indian Idol ? Super Singer ? Indian Sangeet awards ? Bol Baby Bol Events (2/2) ? Airtel has sponsored various events like ? Indian Grand Prix 2011 ? Champions League T20 ? Delhi Half Marathon ? Border-Gavaskar Trophy, other cricket tours ? Indian Fantasy League ? Indian Golf festival Buzz ? ? ? Launch of Blackberry, tie up with RIM Indian Grand Prix 2011 Social Networking sites ? Facebook, ? Twitter Airtel Simulator Challenge Airtel Out of Home Advertising – Hoardings ? ? ? ? Launching 360 degree campaign, spread over 43 days, rolled out in metros, mini metros in association with Madison media plus group Want to make the brand the part of every day life of costumer. Depict Airtel as youthful, vibrant dynamic brand Gantries, bus shelters pole, neon’s, traffic timers, unipoles, dropdowns, public utility branding, station branding etc are the form of advertisements involved Airtel Out of Home Advertising – Transit Medium, Street Furniture ? ? ? ? To communicate from door to door Seek more attention of the customer Key nodal points of market and high traffic points, TG dwelling and the concentration area Sky ballon branding, boat branding, Cycle branding, Airtel Product Placement Months before the announcement of the August 22nd iPhone launch, fanatics in India were screaming for their shot at iPhone 3G mania. You would think from the crowds in the photo that the Airtel iPhone launch in Mumbai, India was a raging success. Think again! One cult of iPhone follower present at Airtel’s testical festival knows otherwise. Airtel Branded Entertainment ? ? ? Way to create buzz The ads can be flashed in between the various highly watched TV serials or can be sponsors of some big movies Cricket matches, Super star awards, Dance, singing competitions Airtel Sensory Branding ? Through its signature tune ? Its unique color and logo ? Having celebrities like Sachin Tendulkar and A. R. Rahman Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 CSR Initiatives ? ? ? Initiative of opening â€Å"Airtel Ashiana† for underprivileged children at the Mohali office of Airtel Tied up with an NGO to distribute daily surplus food to needy children â€Å"Airtel Experience Centre by Access MO† for the benefit of visually impaired people as well as people from deprived section of society CSR Initiatives ? ? Bharti foundation, the philanthropic arm of Bharti Enterprises was established in 2000 with a vision to help underprivileged children and young people of our country realise their potential In the process of setting up a 1000 â€Å"Satya Bharti Schools† to deliver high quality education to underprivileged children in the deepest rural pockets The First Mover Advantage 1. Electronic recharge 2. Hello Tunes 3. Airtel Live! 4. Portfolio Manager 5. Song Catcher 6. Easy Music 7. Black berry handsets 8. M-cheques Airtel- Retail Media ? ? ? ? Presence of recharging options through an extensive network of small stores/big retail stores/small or big retail shops/pan shops etc Easy way to recharge option by keeping a specific number digit for a particular type of recharge option Availability of new sim cards free of cost to increase the customer base at various outlets Airtel owned stores and Airtel galleries present in every district to address customer queries more responsibly Social, Ethical Legal Issues ? ? VAS Fraud ? There has been lot of criticism about Airtel for its unauthorized VAS activation ? Many of its services were activated automatically according to a complaint ? Several thousands of users were falsely billed ? In return Airtel launched STOP/START 121 services for such issues ? Alternatively, one can sign up on the â€Å"Do Not Disturb† list to avoid all telemarketing calls and SMS Controversy ? Bharti Airtel(India) was issued notices by Telecom Regulatory Authority of India(TRAI) for violation of Mobile number portability(MNP) Regulations. According to TRAI, it had received complains from customers regarding wrong rejection of porting requests by telecom operators Social, Ethical Legal Issues ? ? Silcon Concept has dragged Airtel to the Federal High Court over allegedly making a publication to the claimant? s customers and subscriber by means of voice call, text messages or SMS informing them that the claimant is a band of fraudste r (Oct, 2010) The CCC of ASCI has concluded that Airtel? s advertisement (campaign ‘Dil Titli„) is misleading, as the viewer of the TV commercial is led to believe that Airtel Digital TV has superior picture uality because of MPEG4 or DVBS2 technology (Jan, 2010) ‘Dil Titli‘campaign Social, Ethical Legal Issues ? ? ? The AIRTEL Digital TV advertisement offering ‘Free Regional Pack for life„ was accused of being misleading as the DTH licence was valid only up to May 2018 (Feb, 2010) The CCC of ASCI found the claim made in the SMS ad that Airtel Digital TV Recorder is High Definition capable as misleading BSNL has accused Airtel of unfair trade practices over the private operator’s claim that it is the only mobile telecom service provider in Jammu Kashmir (JK) (Dec, 2004) Thank You How to cite Airtel Marketing Strategy, Essay examples

Statistics and Business Research Method Leadership Performance

Question: Discuss about the Statistics and Business Research Method for Leadership Performance. Answer: Introducrtion: The Impact of Leadership on the Performance of the Organizations: A Study of Small Scale Enterprises in Nigeria The definition or concept of leadership varies from one particular situation or person to another. The application of leadership can be witnesses in various endeavours of human, such as business, politics, social works, and academics. Based on the argument raised by Messick and Kramer (2014), the degree to which individuals demonstrate their leadership traits not only depends on their personal abilities and characteristics, but also on the nature of related situation and environment. The performance of leadership directly links with the improvement of organizational performance. The basic growth of organizational performance is attributed to the certain modifications of leadership. Hence, it is crucial for the empirical studies to generate a link between leadership and performance of the organization from the context of the small-scale industries of Nigeria. Literature developed formerly failed to investigate the specific nature of relationship between leadership and performance from the certain industrial perspective. Research Questions Following research questions are developed to guide the investigation as part of the study: What is the effect of key leadership styles on the performance of the small-scale organizations of Nigeria? How leadership behaviours connect with the performance of the organization? What are the conceptualisations and measures of organizational performance? Theory, Assumptions, and Background Literature Reviewing the literature takes the pivotal role in the field of studying organizational behaviours. Based on the priority of this study, it has been noticed that leadership plays the dynamic role in shaping up the interactions among the individuals and organizations. In other words, the capabilities associated with leadership control the ability to manage and execute the collaborated efforts within the organization. Lee and Chuang (2012) explained that an excellent leader not only motivates the potential capabilities of its subordinates, but also ensure the availability of the requirements to facilitate the organization achieving its predefined goals. With compliance to the particular understanding, the argument developed by Stogdill (2013) referred leadership as the set of behaviours guiding the group of individuals to achieve the common goals of the business. Similarly, Fry (2013) has indicated leadership as the utilisation of effective strategies for offering inspirations to the s taffs with the aim of enhancing their performance and ultimately contributing to the growth and development. On the other hand, the statement made by Mehra et al. (2014) suggested that the leadership styles and approaches are responsible to help the organizations outperform others in the similar industry. Therefore, the leaders are responsible to adopt the appropriate leadership styles and techniques to develop collective norms for the team members for assisting them coping up with the environment and coordinating their collective actions. Variables and Hypothesis The hypothesis with the dependent and independent variables of the study are identified below: H0: There is no vital correlation between the specific styles of leadership and productivity of the organization. H1: There is the presence of vital correlation between the specific styles of leadership and productivity of the organization. H2: The productivity of the organizational performance depends on the appropriateness of leadership behaviours depending on the specific situations and environment. Research Methodologies and Techniques The research is intended to involve some appropriate set of approaches or methods to investigate and analyse the collected data for finding the solutions to the chosen problem. The particular study is performed to examine the impact of leadership on the growth of the firms in the identified market segment and the achievement of organizational objectives. Considering the nature of the study, both quantitative and qualitative research methods will be applied for satisfying the aim of collecting relevant and in-depth information. As part of the quantitative method, mainly the statistical and numerical data will be collected. It will mainly represent the countable results out of the process. Hence, the particular process will help to generate the average or highs and lows for ranking the results. Unlike quantitative research approach, qualitative research will deal with the systematic utilisation of the specific set of procedures supporting the development of solutions to the identified problem of the study. The particular process of research is important to obtain the culture-oriented information associated with the organization, such as the values, opinions, behaviours, and social and cultural contexts of the organizational members. The information obtained from the identified method is expected to develop a complete overview of the ch osen context to achieve the aims and objective of the particular study. Research Process The research is primarily based on the collection of primary data with the help of questionnaires for the employees working at the small-scale organizations of the chosen country. Apart from that, the collection of primary data is also planned to be based on conducting an interview with the leaders and managers of the chosen enterprises. On the other hand, the qualitative data is expected to be collected through the analysis of past research and information about the chosen industry. The study conducted to determine the specific impact of leadership on the organizational performance would be included in the particular process to develop the key outcomes. Data Collection and Analysis In order to determine the key reflections from the collected data, correlation coefficient will be utilised primarily for indicating the nature and extent of relationship between the leadership styles or behaviours and the productive performance of the selected enterprises. It will help the study to answer the negative or positive correlation between the depended or independent variables associated with the study. Apart from that, statistical analysis using the tables and graph charts will be applied for measuring the results extracted from the primary data collection process and reaching for the significant outcomes of the study. Expected Research Outcomes The outcome of the research is expected to reveal the positive but insignificant relationships between the leadership styles and behaviours on the followers and performance of the organization. The leadership traits are the main driving force to determine the inspiration and motivations among the subordinates where these characteristics depend largely on the relative situations of the organization. References Basford T, Offermann L and Wirtz P, 'Considering The Source: The Impact Of Leadership Level On Follower Motivation And Intent To Stay' (2012) 19 Journal of Leadership Organizational Studies Boyatzis R, Good D and Massa R, 'Emotional, Social, And Cognitive Intelligence And Personality As Predictors Of Sales Leadership Performance' (2012) 19 Journal of Leadership Organizational Studies Choudhary A, Akhtar S and Zaheer A, 'Impact Of Transformational And Servant Leadership On Organizational Performance: A Comparative Analysis' (2012) 116 J Bus Ethics de Waal A and Sivro M, 'The Relation Between Servant Leadership, Organizational Performance, And The High-Performance Organization Framework' (2012) 19 Journal of Leadership Organizational Studies Erkutlu H, 'The Impact Of Organizational Culture On The Relationship Between Shared Leadership And Team Proactivity' (2012) 18 Team Performance Management Neves P, 'Organizational Cynicism: Spillover Effects On SupervisorSubordinate Relationships And Performance' (2012) 23 The Leadership Quarterly Normann M,The Influence Of German Top Executives On Corporate Policy And Firm Performance(Peter Lang 2012) Phillips J, Phillips P and Ray R,Measuring Leadership Development(McGraw-Hill 2012).